One Rare Moment

by | Apr 6, 2017

This is a print ad I took in Asphalt Magazine for the first few issues. maybe two. It was a new venture and I wanted to support it by taking some space. By 2000 (I think that was the year) I had already retreated from regularly appearing in print, opting to use my mailing list, generate some Dennison Labels with the word processor, and sending out cards and specials to the names already in the Rolodex. I didn’t have any mechanical art available, and no decent images to use for the space. I let them take my logo art and a few basic components and create the ad in SoCal. It’s a rare moment that I let go of control and direction, and this is one example of when I did. It was okay. It did the job. But in another place and time it would have had a different look and more personality.