a visit to the endorphinage

a visit to the endorphinage

“in august i start veering over from pavement to a ‘cross course or three that i have in a nearby state forest and drop the time to 70 minutes of intensity a day, thereby mimicking the race situation and making every pedal stroke count atmo. in the past i...
the tao of atmo

the tao of atmo

money not only talks, it pedals pretty well too. while we’re all watching professional cycle racing in all its various forms, there are excel spreadsheet guys who are watching mobile advertising hoardings, some smaller than others, depending on the size of the...

Building a Better Bicycle

In the late 1970s, Richard Sachs was making about 140 lightweight bicycle frames a year. This year he will make 80-90. To most businesspeople, such figures would be the sign of hard times. But to Sachs, they are a sign of progress on his journey to perfection. Sachs,...

Handcrafting the Perfect Bicycle Frame

When Richard Sachs was 17, he was none too pleased when his mother refused to buy him a car. While his friends were cruising around in their Mustangs and MGs, he had to settle for a bicycle. But today, at 31, Sachs looks at that parental strictness in a far different...