by | Apr 2, 2019

This is important stuff. People should know about it. An ad campaign in the 1990s, maybe earlier. The Gap. In The New Yorker. It ran a long time. Long enough to inform that some thirty people, all folks in the arts and or letters, or politics, wore khakis. Talk about branding. This shit is gold, Jerry. Gold. Data point while all this was going down, I was on the Bill’s Khakis bandwagon. Loved that shit. But loved this too. Good. Consistent. Marketing.

All This By Hand