A late afternoon wonder about the industry I’m not in. Who writes this shit? I mean, is there a Don Draper roaming the halls somewhere? Is J. Walter Thompson alive again!? And the folks who put their bicycles into these boxes – they believe the words? And signed off on them? I can’t help thinking that if this is what they paid for, how many other lame taglines were pitched only to get tossed into the waste paper basket? It’s a freakin’ bicycle not a bottle of perfume according to my opinion.
I’ll stay outside the lines thank you very much.
All This By Hand